Send Meeting / Event Invite
Maximize event participation with our Marketo custom flow step that sends iCal standard meeting invites directly to recipients’ calendars. This innovative approach bypasses traditional email attachments, placing the event immediately in front of your audience. Recipients can easily accept or decline from their own calendar interface, streamlining the RSVP process and enhancing engagement. Elevate your outreach efforts and ensure your events are a central part of your audience’s schedule.
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Send Event Invite
Add Choice
Installing a custom flow step requires Admin permissions in Marketo. Apart from the Installation URL, all other aspects of a serviced may be edited after completing initial onboarding by drilling down into the service detail screen from the Service Providers grid.
In Marketo navigate to Admin → Service Providers and click Add New Service
From here, follow the bellow steps to install and configure the flow step.
Flow Step Service
Confirm installation
To begin installation, you’ll need to first enter the install URL of the Send Event Invite flow step shown above. This URL gives Marketo the basic information it needs to connect to and configure the flow step.
Flow Step Service
Enter Credentials
Please provide an API Key. Valid API credentials from Flowsteps.io are required to complete installation.
After you enter the installation URL you will be asked to enter your API Key. When you save your credentials, Marketo will attempt to verify that it is valid. If the credentials provided are invalid, you’ll see an error indicating this.
Flow Step Service
Map Outgoing Fields
Configuration Options
Approve Contexts & Finish
Flowsteps.io has provided a list of required and optional fields to map to Marketo Lead fields. Fields which are mapped and active will be sent to the service provider when Send Event Invite is invoked from a Smart Campaign. Required mappings must be completed and be active in order to complete service installation.
| Active | External Field | Type | Description | Marketo Field |
|---|---|---|---|---|
|
|
Email Address |
email
|
The Outgoing Fields, are sent to the Send Event Invite flow step. Be sure to activate and map all required fields.
After you enter the installation URL you will be asked to enter your API Key. When you save your credentials, Marketo will attempt to verify that it is valid. If the credentials provided are invalid, you’ll see an error indicating this.
Flow Step Service
Map Outgoing Fields
Configuration Options
Approve Contexts & Finish
Flowsteps.io has provided a list of required and optional configuration settings. These settings will be used globally by Send Event Invite.
Global user inputs that are passed along with every call to the Send Event Invite flow step service. Global attributes can be set during installation or updated from the Service Provider admin menu.
Flow Step Service
Map Outgoing Fields
Configuration Options
Approve Contexts & Finish
Flowsteps.io is requesting access to the following data contexts. When Send Event Invite is invoked from a Smart Campaign, the data from these objects will be sent as contextual information to Flowsteps.io, such that processing may be completed.
Subscription
Program
Program Member
Smart Campaign
Trigger
My Tokens
Finally review the context data that will be sent to the to Send Event Invite flow step, and approve.
Outbound Fields
The Send Event Invite flow step uses set outbound fields. Below are the person fields that are sent to the flow step based on the mapping you set.
| Name | API Name | Type | Description |
|---|---|---|---|
| Email Address | Email Address |
Inbound Fields
Global Configuration Fields
Global user inputs that are passed along with every call to the Send Event Invite flow step service. Global attributes can be set during installation or updated from the Service Provider admin menu.
| Name | API Name | Type | Description |
|---|---|---|---|
| Company Name | company_name | string | Company Name |
| SMTP Host | smtp_host | string | SMTP host (smtp.office365.com) |
| SMTP Port (Default: 587) | smtp_port | integer | SMTP Port (Default: 587) |
| SMTP User | smtp_user | string | SMTP User |
| SMTP Password | smtp_password | string | SMTP Password |
| From Email Address (usually the same as SMTP User) | smtp_from | string | From Email Address (usually the same as SMTP User) |
Flow Step Fields
These fields are set for each individual instance of the Send Event Invite flow step and are sent per-lead when it is called.
| Name | API Name | Type | Description |
|---|---|---|---|
| Event title | title | string | This is the title of your event |
| Event description | description | text | This is the description of your event. You can use HTML or plain text as well as tokens. |
| Location / URL | location | text | This is the location or attendance URL. |
| Start date | start | date | The start date for your event. |
| Start time | startTime | string | The start time for your event. |
| End date | end | date | The end date for your event. |
| End time | endTime | string | The end time for your event. |
| Time Zone | timezone | string | Timezone for your event |
| Send Method | method | string | Request or Cancel event. Other methods may be added in the future |
Context Data
| Name | Description |
|---|---|
| Program Context | Data about the program where the flow step was triggered including name, id, type, workspace etc. |
| Campaign Context | Data about the campaign where the flow step was triggered, including name, id, type, status, etc. |
| Trigger Context | Context around the trigger that initiated the smart campaign where the flow step was called. No data is sent if the flow step was called in a batch campaign. |
| Subscription Context | General data about the subscription including munchkinId and name |
Flow Step
Once the Send Meeting / Event Invite flow step is installed it becomes available in smart campaigns.
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Send Event Invite
Add Choice
Trigger & Filter
Once the Send Meeting / Event Invite flow step is in use the activity can be used as a trigger or a filter inside smart lists and smart campaigns.
Event invite is sent
1 - Event invite was sent