LinkedIn Enrichment
1 -
Enrich with Reverse Contact
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Installing a custom flow step requires Admin permissions in Marketo. Apart from the Installation URL, all other aspects of a serviced may be edited after completing initial onboarding by drilling down into the service detail screen from the Service Providers grid.
In Marketo navigate to Admin → Service Providers and click Add New Service
From here, follow the bellow steps to install and configure the flow step.
Flow Step Service
Confirm installation
To begin installation, you’ll need to first enter the install URL of the Enrich with Reverse Contact flow step shown above. This URL gives Marketo the basic information it needs to connect to and configure the flow step.
Flow Step Service
Enter Credentials
Please provide an API Key. Valid API credentials from Flowsteps.io are required to complete installation.
After you enter the installation URL you will be asked to enter your API Key. When you save your credentials, Marketo will attempt to verify that it is valid. If the credentials provided are invalid, you’ll see an error indicating this.
Flow Step Service
Map Outgoing Fields
Map Incoming Fields
Configuration Options
Flowsteps.io has provided a list of required and optional fields to map to Marketo Lead fields. Fields which are mapped and active will be sent to the service provider when Enrich with Reverse Contact is invoked from a Smart Campaign. Required mappings must be completed and be active in order to complete service installation.
| Active | External Field | Type | Description | Marketo Field |
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Email
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LinkedIn_URL | url | Marketo Social LinkedIn Profile URL |
LinkedinUrl
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Website | url | Company Domain |
Website
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LkdInCompanyProfileURL | url | LinkedIn Company Profile URL |
LkdInCompanyProfileURL
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The Outgoing Fields, are sent to the Enrich with Reverse Contact flow step. Be sure to activate and map all required fields.
After you enter the installation URL you will be asked to enter your API Key. When you save your credentials, Marketo will attempt to verify that it is valid. If the credentials provided are invalid, you’ll see an error indicating this.
Flow Step Service
Map Incoming Fields
Configuration Options
Approve Contexts & Finish
Flowsteps.io has provided a list of response mappings to map to Marketo Lead fields. Fields which are mapped and active may be written to by Flowsteps.io, when processing of Enrich with Reverse Contact is complete. Response Mappings are not required to complete service installation, but the service may not function as expected if mappings are not provided.
| Active | External Field | Type | Description | Marketo Field |
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* LkdInPersonStatus | string | LinkedIn Person Status |
LkdInPersonStatus
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LkdInFirstName | string | LinkedIn First Name |
LkdInFirstName
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LkdInLastName | string | LinkedIn LastName |
LkdInLastName
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LkdInEmailType | string | LinkedIn EmailType |
LkdInEmailType
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LkdInPersonURL | url | LinkedIn Person URL |
LkdInPersonURL
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LkdInPersonPhotoURL | url | LinkedIn Person Photo URL |
LkdInPersonPhotoURL
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LkdInPersonHeadline | string | LinkedIn Person Headline |
LkdInPersonHeadline
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LkdInPersonSummary | text | LinkedIn Person Summary |
LkdInPersonSummary
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LkdInPersonLanguages | string | LinkedIn Person Languages |
LkdInPersonLanguages
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LkdInPersonSkills | text | LinkedIn Person Skills |
LkdInPersonSkills
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LkdInPersonLocation | string | LinkedIn Person Location |
LkdInPersonLocation
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LkdInFollowerCount | integer | LinkedIn Follower Count |
LkdInFollowerCount
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LkdInJobTitle | string | LinkedIn Job Title |
LkdInJobTitle
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LkdInPositionsCount | integer | LinkedIn Positions Count |
LkdInPositionsCount
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LkdInPersonPositionList | text | LinkedIn Person Position List |
LkdInPersonPositionList
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LkdInPersonEducationCount | integer | LinkedIn Person Education Count |
LkdInPersonEducationCount
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LkdInPersonEducationList | text | LinkedIn Person Education List |
LkdInPersonEducationList
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LkdInCompanyName | string | LinkedIn Company Name |
LkdInCompanyName
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* LkdInCompanyStatus | string | LinkedIn Company Status |
LkdInCompanyStatus
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LkdInCompanyProfileURL | url | LinkedIn Company Profile URL |
LkdInCompanyProfileURL
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LkdInCompanyWebsite | url | LinkedIn Company Website |
LkdInCompanyWebsite
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LkdInCompanyLogoURL | url | LinkedIn Company Logo URL |
LkdInCompanyLogoURL
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LkdInCompanyID | string | LkdIn Company ID |
LkdInCompanyID
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LkdInCompanyPhone | string | LinkedIn Company Phone |
LkdInCompanyPhone
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LkdInCompanyIndustry | string | LinkedIn Company Industry |
LkdInCompanyIndustry
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LkdInCompanyDescription | text | LinkedIn Company Description |
LkdInCompanyDescription
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LkdInCompanyTagline | text | LinkedIn Company Tagline |
LkdInCompanyTagline
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LkdInCompanySpecialties | text | LinkedIn Company Specialties |
LkdInCompanySpecialties
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LkdInCompanyEmployees | integer | LinkedIn Company Employees |
LkdInCompanyEmployees
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LkdInCompanyCountry | string | LinkedIn Company Country |
LkdInCompanyCountry
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LkdInCompanyGeoArea | string | LinkedIn Company Geographical Area |
LkdInCompanyGeoArea
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LkdInCompanyCity | string | LinkedIn Company City |
LkdInCompanyCity
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LkdInCompanyPostalCode | string | LinkedIn Company Postal Code |
LkdInCompanyPostalCode
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The Enrich with Reverse Contact flow step uses set inbound fields. Below are the fields that are returned from the flow step and can be written to the person based on the mapping you set.
Flow Step Service
Map Incoming Fields
Configuration Options
Approve Contexts & Finish
Flowsteps.io has provided a list of required and optional configuration settings. These settings will be used globally by Enrich with Reverse Contact.
Global user inputs that are passed along with every call to the Enrich with Reverse Contact flow step service. Global attributes can be set during installation or updated from the Service Provider admin menu.
Flow Step Service
Map Incoming Fields
Configuration Options
Approve Contexts & Finish
Flowsteps.io is requesting access to the following data contexts. When Enrich with Reverse Contact is invoked from a Smart Campaign, the data from these objects will be sent as contextual information to Flowsteps.io, such that processing may be completed.
Subscription
Program
Program Member
Smart Campaign
Trigger
My Tokens
Finally review the context data that will be sent to the to Enrich with Reverse Contact flow step, and approve.
Outbound Fields
The Enrich with Reverse Contact flow step uses set outbound fields. Below are the person fields that are sent to the flow step based on the mapping you set.
| Name | API Name | Type | Description |
|---|---|---|---|
| Marketo Social LinkedIn Profile URL | LinkedIn_URL | url | Marketo Social LinkedIn Profile URL |
| Company Domain | Website | url | Company Domain |
| Company Linkedin URL | LkdInCompanyProfileURL | url | LinkedIn Company Profile URL |
Inbound Fields
The Enrich with Reverse Contact flow step uses set inbound fields. Below are the fields that are returned from the flow step and can be written to the person based on the mapping you set.
| Name | Suggested Marketo Field | Description |
|---|---|---|
| LkdInPersonStatus | LkdInPersonStatus | LinkedIn Person Status |
| LkdInFirstName | LkdInFirstName | LinkedIn First Name |
| LkdInLastName | LkdInLastName | LinkedIn LastName |
| LkdInEmailType | LkdInEmailType | LinkedIn EmailType |
| LkdInPersonURL | LkdInPersonURL | LinkedIn Person URL |
| LkdInPersonPhotoURL | LkdInPersonPhotoURL | LinkedIn Person Photo URL |
| LkdInPersonHeadline | LkdInPersonHeadline | LinkedIn Person Headline |
| LkdInPersonSummary | LkdInPersonSummary | LinkedIn Person Summary |
| LkdInPersonLanguages | LkdInPersonLanguages | LinkedIn Person Languages |
| LkdInPersonSkills | LkdInPersonSkills | LinkedIn Person Skills |
| LkdInPersonLocation | LkdInPersonLocation | LinkedIn Person Location |
| LkdInFollowerCount | LkdInFollowerCount | LinkedIn Follower Count |
| LkdInJobTitle | LkdInJobTitle | LinkedIn Job Title |
| LkdInPositionsCount | LkdInPositionsCount | LinkedIn Positions Count |
| LkdInPersonPositionList | LkdInPersonPositionList | LinkedIn Person Position List |
| LkdInPersonEducationCount | LkdInPersonEducationCount | LinkedIn Person Education Count |
| LkdInPersonEducationList | LkdInPersonEducationList | LinkedIn Person Education List |
| LkdInCompanyName | LkdInCompanyName | LinkedIn Company Name |
| LkdInCompanyStatus | LkdInCompanyStatus | LinkedIn Company Status |
| LkdInCompanyProfileURL | LkdInCompanyProfileURL | LinkedIn Company Profile URL |
| LkdInCompanyWebsite | LkdInCompanyWebsite | LinkedIn Company Website |
| LkdInCompanyLogoURL | LkdInCompanyLogoURL | LinkedIn Company Logo URL |
| LkdInCompanyID | LkdInCompanyID | LkdIn Company ID |
| LkdInCompanyPhone | LkdInCompanyPhone | LinkedIn Company Phone |
| LkdInCompanyIndustry | LkdInCompanyIndustry | LinkedIn Company Industry |
| LkdInCompanyDescription | LkdInCompanyDescription | LinkedIn Company Description |
| LkdInCompanyTagline | LkdInCompanyTagline | LinkedIn Company Tagline |
| LkdInCompanySpecialties | LkdInCompanySpecialties | LinkedIn Company Specialties |
| LkdInCompanyEmployees | LkdInCompanyEmployees | LinkedIn Company Employees |
| LkdInCompanyCountry | LkdInCompanyCountry | LinkedIn Company Country |
| LkdInCompanyGeoArea | LkdInCompanyGeoArea | LinkedIn Company Geographical Area |
| LkdInCompanyCity | LkdInCompanyCity | LinkedIn Company City |
| LkdInCompanyPostalCode | LkdInCompanyPostalCode | LinkedIn Company Postal Code |
Global Configuration Fields
Global user inputs that are passed along with every call to the Enrich with Reverse Contact flow step service. Global attributes can be set during installation or updated from the Service Provider admin menu.
| Name | API Name | Type | Description |
|---|---|---|---|
| Reverse Contact API Key | api_token | string | Reverse Contact API Key |
Flow Step Fields
These fields are set for each individual instance of the Enrich with Reverse Contact flow step and are sent per-lead when it is called.
| Name | API Name | Type | Description |
|---|---|---|---|
| Source field | source | string | Select the source field to search from |
Context Data
| Name | Description |
|---|---|
| Program Context | Data about the program where the flow step was triggered including name, id, type, workspace etc. |
| Campaign Context | Data about the campaign where the flow step was triggered, including name, id, type, status, etc. |
| Trigger Context | Context around the trigger that initiated the smart campaign where the flow step was called. No data is sent if the flow step was called in a batch campaign. |
| Subscription Context | General data about the subscription including munchkinId and name |
Flow Step
Once the LinkedIn Enrichment flow step is installed it becomes available in smart campaigns.
1 -
Enrich with Reverse Contact
Add Choice
Trigger & Filter
Once the LinkedIn Enrichment flow step is in use the activity can be used as a trigger or a filter inside smart lists and smart campaigns.
Is enriched with Reverse Contact
1 - Was enriched with Reverse Contact