Marketo Flow Steps

Merge Duplicates

Effortlessly manage duplicate records in Marketo with this Flow Step. This tool identifies and merges duplicates based on your specified criteria, ensuring your database remains clean and accurate

Calculate Formula

The Compute Formula service processes a formula similar to Excel's style, calculates it, and then delivers the outcome to the chosen field. This enables a wide variety of data manipulations and scenarios, such as date calculations, text substitutions, and combined scoring etc.

OpenAI

Send custom prompts to OpenAI's ChatGPT from Marketo and automatically receive and store responses in a person record field.

Data Engagement

Calculates last engagement activity on a 0-100 scale. 100 represents today and 0 a day in the past defined at installation

Data Orderliness

Calculates the percentage of fields with normalized values from a list of fields selected during installation

Data Contactability

Calculates the percentage of available contact methods (email, phone, address, mobile)

Data Recency

Calculates lead age on a 0-100 scale. 100 represents today and 0 denotes a day in the past defined at installation.

AI Best Send Time

Use AI and a person's email activity history to determine the ideal time of day and day of week to send them an email.

Proxy

Wrapper for the Flow Step framework, forwards the flow step request to the URL given.

Query SQL

Connect and query a SQL database and map the response to individual Marketo person fields, or save it in its entirety as JSON.

Registration Limits

This connector creates a Marketo flow action to enable registration limits in program registration

Data Accuracy

Calculates the percentage of accurate values from a list of fields selected during installation

Determine Gender

Determine the most likely gender of your leads based on their first name.

Enrich with ClearBit

Enrich leads and accounts with ClearBit and map the response back to Marketo fields.

Data Completeness

Calculates the percentage of non-empty fields from a list of fields selected during installation

Data Uniqueness

Determines the uniqueness of the leads based on the selected fields during the setup

Twilio Phone Validation

Verify that mobile and landline numbers are legitimate with Twilio.

Query MySQL

Connect and query a MySQL database and map the response to individual Marketo person fields, or save it in its entirety as JSON.

LinkedIn Enrichment

Seamlessly integrates with Marketo to supercharge your lead data using LinkedIn insights. Our flowstep enriches your Marketo leads with comprehensive LinkedIn data, providing a deeper understanding of your prospects' professional profiles, interests, and networks.

ZeroBounce Email Validation

This Flow action allows you to validate email addresses and get information about the address and user.

Send SMS with Infobip

Send SMS with Infobip

Google Gemini AI

Send custom prompts to Google's Gemini AI and automatically receive and store responses in a person record field.

Enrich with Dun & Bradstreet

Data enrichment processes allow new information to be incorporated into existing records, improving a database’s accuracy and value

Marketo Custom Objects

Create, update or delete custom objects directly from Marketo smart campaigns.

Send Meeting / Event Invite

Send message to Teams

Send chat message to channel or team

Enrich with ZoomInfo

Enrich your lead database with ZoomInfo by matching contact information based on input values and fill out the desired lead fields

Slack Approval

Send an approval request to Slack including editable text and trigger a Marketo smart campaign based on approval or denial.

Telnyx Phone Lookup

The Telnyx Number Lookup API helps you know the details behind every phone number. You can use it to make each call more productive, reduce undelivered messages, and protect from spam and fraud.